About us

Our story

We are Ben and Leslie. We believe that making your home safe for your little ones should be simple and intuitive. The idea for Bink came about when our first daughter started to crawl and pull herself up. As new parents, we spent time and money looking for well-designed, practical safety solutions for our home, but were constantly left disappointed. When our daughter ripped off and bit chunks out of a top-rated edge guard, we knew there had to be a better option. We spoke with other parents, and everyone seemed to feel the same frustrations. It turns out that nobody gets excited about child-proofing their home. We want to change that perception.

What started out as a goal to improve the edge bumper has turned into a range of thoughtfully designed, safety products. We have spent nearly two years developing and testing products in our home to meet the highest safety performance and material standards. They are designed to last from early crawling through every stage of childhood. We’ve got two toddlers at home and our products are still going strong.

Our mission

Safety is at the core of everything we do. We also believe that having a baby doesn’t have to compromise the look and feel of your home. Our mission is to give you that sense of calm by creating simple, effective safety products that integrate seamlessly into your home and lifestyle.

As parents, we have learned how important our home truly is for our children. We just want to make your home a safe haven where your little ones can learn, play, and explore without the hassle and added anxieties. We are so excited to share with you the products that we love. We hope you love them too.

Ben & Leslie